| Product/Brand Marketing Director Job Description |
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| The following is a full job description for Product/Brand Marketing Director. Here are the requirements and responsibilities for Product/Brand Marketing Director along with statistics. If after reading this page you determine that Product/Brand Marketing Director is not the position you are looking for, you may want to try one of these similar titles: Marketing Communications Director, Marketing Director, Sales and Marketing Director, Sales and Marketing Director, Sr., Product/Brand Marketing Director, Channel Marketing Director, Digital Marketing Director, Sales and Marketing Manager, Sales and Marketing Senior Manager, Marketing Manager |
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| Requirements and Responsibilities For Product/Brand Marketing Director |
| Directs and oversees all aspects of the implementation of marketing activities to maximize sales of a brand. Utilizes marketing reports to evaluate brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Evaluates internal marketing metrics to determine the effectiveness of the campaign or strategy. Directs the development, curation, and deployment of marketing content and identifies effective sales channels. Coordinates with outside departments to develop project schedules and ensure the marketing message is accurately reflected within the campaign. Ensures product and brand practices and initiatives align with greater organizational strategy and direction. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Also referred to as: Brand and Content Marketing Director, Brand Marketing Strategy Director, Product Marketing Director |
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| Similar Jobs: Marketing Communications Director, Marketing Director, Sales and Marketing Director, Sales and Marketing Director, Sr., Product/Brand Marketing Director, Channel Marketing Director, Digital Marketing Director, Sales and Marketing Manager, Sales and Marketing Senior Manager, Marketing Manager |
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| Level of Education: Product/Brand Marketing Director Salaries with No Diploma, Product/Brand Marketing Director Salaries with a High School Diploma or Technical Certificate, Product/Brand Marketing Director Salaries with an Associate's Degree, Product/Brand Marketing Director Salaries with a Bachelor's Degree, Product/Brand Marketing Director Salaries with a Master's Degree or MBA, Product/Brand Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
