| Advertising Senior Manager Job Description |
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| The following is a full job description for Advertising Senior Manager. Here are the requirements and responsibilities for Advertising Senior Manager along with statistics. If after reading this page you determine that Advertising Senior Manager is not the position you are looking for, you may want to try one of these similar titles: Advertising Manager, Advertising Director, Advertising Coordinator III, Advertising Coordinator II, Advertising Coordinator IV, Compensation Senior Manager, Sales and Marketing Senior Manager, Account Executive, Sr. - Advertising, Marketing Communications Senior Manager |
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| Requirements and Responsibilities For Advertising Senior Manager |
| Manages development and implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Also referred to as: Strategic Advertising Senior Manager |
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| Similar Jobs: Advertising Manager, Advertising Director, Advertising Coordinator III, Advertising Coordinator II, Advertising Coordinator IV, Compensation Senior Manager, Sales and Marketing Senior Manager, Account Executive, Sr. - Advertising, Marketing Communications Senior Manager |
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| Level of Education: Advertising Senior Manager Salaries with No Diploma, Advertising Senior Manager Salaries with a High School Diploma or Technical Certificate, Advertising Senior Manager Salaries with an Associate's Degree, Advertising Senior Manager Salaries with a Bachelor's Degree, Advertising Senior Manager Salaries with a Master's Degree or MBA, Advertising Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
